About Cibus Food Ecosystem

About Cibus Food Ecosystem

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Introducing CIBUS Ecosystem

CIBUS Token:

Underlying crypto-currency for all transactions on CIBUS platform, which is the only mode of payment for

transaction fee, escrow services, advertising and analytics data. All transacting parties on CIBUS Trade and CIBUS

Retail need to maintain a minimum CIBUS token balance to initiate their deals on CIBUS.

CIBUS WORLD – GLOBAL FOOD BUSINESS ECOSYSTEM ON CIBUS BLOCKCHAIN

CIBUS transparent global food business ecosystem on blockchain technology can promote following categories of

food businesses on global platform:

-Agricultural production

- Industrial manufacturing of processed foods

- Wholesale or retail food distribution

CIBUS blockchain based business ecosystem can offer well suited solutions to the majority of recurring quality and

authenticity problems in food business supply chains worldwide. Benefits can be enjoyed in following areas:

- Traceability of ingredients and packaging materials for best food safety

- Brand protection resulting to brand equity establishment

- Consumption of real time data to adhere to regulatory audits

- Monitoring of delivery condition of temperature for sensitive products

- Ensuring compliance to GFSI motivated VACCP (Vulnerability Assessment and Critical Control Points)

guidelines.

- Fast recovery of food safety data in case of product recall

- Accurate traceability implanted in supply chain will enable partner producers to deal with problematic

products fast.

CIBUS blockchain process is based on Pull Model: Unique features of CIBUS model is figured in the following model.

Cibus Pull Model

Introducing Cibus Vision And Mission
CIBUS: Vision

Global supply chains are extremely effective these days but in many ways they are adulterated with non-

transparency, fraudulent activities, outdated stocks, etc. Moreover, reliance on outdated technology or manual procedure creates unwanted gap between manufacturers and traders with consumers in several ways. Blockchain

technology, which has the potential to be used as secured way to record and transmit data in a safe and decentralized networks, has now been counted as a promising way to improve these chains.

One point that sets CIBUS apart from other almost similar projects is that CIBUS is going to launch hardware as well: best quality advanced and intuitive sensors that can continually monitor and steadily send data to the blockchain as an item transits from manufacturer to its end user.

CIBUS is on the verge of creating a potential market. Most important factor in this system workflow is complete transparency and conviction. The main focus will be to develop an ecosystem that address market issues, can bring down costs, and can boost efficiencies.
All these components will help CIBUS to it be the most favourite for all stakeholders integrated in the supply chain – from the producers to traders to consumers.

CIBUS is also creating a blockchain-centric procedure that has the flexibility to be used at different supply chain

settings. CIBUS protocol is Ethereum-based and it can write smart contracts, which is expected to add heaps of efficiencies, along with transparency and responsibility to the whole chain.

CIBUS is going to launch a new cryptocurrency token CIBUS token, which will be used on the CUBUS Platform only in a way that remains associated with each item within the chain. Amidst other things it holds the data as the food item moves ahead toward its consumers, and it also offers incentives for the stakeholders. CIBUS token is expected to be the central part of the equation.

CIBUS seeks to facilitate a locked and sovereign supply chain, develop an improved distribution procedure and permit consumers to effortlessly see where their purchased products come from and the ingredients in it.

CIBUS is an encrypted ecosystem. It’s operated with CIBUS token economy with direct relations between users and network nodes. Contribution to CIBUS ecosystem is a promise toward more transparent, two-way, reasonable, and, reliable supply chain or better food safety.

CIBUS: Mission

The mission at CIBUS is project is:

-To line up and transparent the global food supply chain and related market so that the interest and trust of consumers and farmers can be maintained at its best. At CIBUS our aim is to reward the farmers who put their labour in producing food and of course the consumers who has all the right to have quality food on their

table.

- Thus eventually, all stakeholders can yield profit from the elevated whole value proposition for verifiably quality food. Moreover retailers sourcing quality food products can trace and display the origins and superiority of their food, which consumer can check on their own. Governments will get to guarantee conformity by the food industry to standard and values by checking records and methods documented on the blockchain.

- Apart from that Smart contracts can establish commercial relationships between different parties as well as can control/reduce risks and trading disputes, permitting suppliers and buyers to enter MOU without suffering from stress about the status or solvency of their counterparty.

CIBUS Utility

CIBUS is a multi-functional platform powered by CIBUS Tokens that aims:

I. Promotion of food safety and transparency by using blockchain and ensuring product authentication, visibility of product’s life cycle journey visibility, product recall efficiency and, inventory management.

II. Authentication for products’ freshness in case of perishables and chain of custody with accountability, supply chain mapping and optimization,

III. facilitation of direct retail(B2C) and business to business(B2B) food trading.

IV. Creating a holistic food based social network globally.

V. Robotic assurance for supply chain management

VI. Customs, audit, and regulation process optimization to implement optimum transparency in supply chain system with the support of PULL chain algorithm.

CIBUS Architecture:

CIBUS Blockchain will contribute in adding transparency which will help global food industry in quick & efficient fraud prevention.

Summary

CIBUS possesses very clear cut solutions for various practical issues in agri food business Furthermore, CIBUS is designed by food scientists who have decades of experience in dairy and related industries in collaboration with blockchain technology specialists to ensure optimum accuracy and efficiency for its users.

In a nutshell,

-CIBUS intends to provide escrow services, analytics and affiliate e-commerce functions. CIBUS uses

blockchain technology to bring absolute transparency in food and dietary supplements supply chain thus boosts food safety and traceability.

-It benefits end-consumers by offering adequate information stored on blockchain, accessible on mobile application and websites, so that informed choices can be made before each and every food/dietary supplement purchase.

-CIBUS also reduces involvement of intermediaries in the food economy by creating an e-commerce platform for food and dietary supplements. This facilitates direct trading between businesses and end consumers as well as other businesses.

-CIBUS earns on transaction fee, digital advertising, escrow services and user analytics data it provides to sellers from its incentivized social networking platform.


CIBUS Trade

CIBUS trade is a Business to business e-commerce platform for food products. CIBUS creates a win-all situation for the company and people like food bloggers, reviewers, chefs and many more interested parties to take advantage of CIBUS affiliate program and earn CIBUS token to increase their net worth. Some salient features are presented below which makes CIBUS affiliate program even more robust which categorically consolidates CIBUS trade vertical.

Performance based - The main advantage of having an affiliate program is that it is entirely performance-based.

Because affiliates are only paid a commission once the desired action has taken place, they’re more motivated to drive the conversion you’re looking for. This mitigates any efforts that drive traffic with little to no value to your company while also ensuring that you get what you pay for.

Broader Marketing Efforts - Affiliates can be found in every market and product category that exists today. The great news is that many of these affiliates will already have an established visitor base. These partnerships grant the opportunity to expand out into new markets that individuals might not otherwise have had the bandwidth to explore CIBUS thinks of these partners as an extension of its marketing strategy.

Validation - By partnering with trusted bloggers and reputable websites, product offering of CIBUS can further the reputation of the brands sold on its platform. This will further solidify consumer confidence in the product or service.

Cost Effective – CIBUS makes it cost effective by affiliate marketing. CIBUS is only paying commissions when the desired conversion occurs as per CIBUS policy. It saves cost of throwing away ad dollars on placements that have no proven value. Furthermore, large presence of food bloggers and chefs and food critics on internet makes it easy to associate affiliates.

Rapidly Scale Traffic - In conjunction with other marketing efforts, recruiting affiliates will allow scaling of traffic faster. The more sites that link to CIBUS pages, the more opportunities CIBUS will have to convert those users into paid customers. The other benefit of having these sites link back to CIBUS site is the added value search engines will put on the site. Essentially having outside resources link back to CIBUS site positively affects search engine ranking, which will compliment ICO efforts.

The workflow:

Users can shop for the products listed by manufacturers for sale by using CIBUS Retail sub-platform. An interactive price comparison platform will enable users to make informed choices. They can save the products on their cart and pay for it using CIBUS tokens. Users and manufacturers will be required to maintain a minimum wallet balance for initiating trading transactions. CIBUS will facilitate business to business trade by enabling direct selling and will

also provide escrow services for a predetermined fee. Every transaction on CIBUS will attract a micro-fee based on the transaction size.

Competitive Analysis

Amazon’s business model:

Amazon operates under a business model with many moving parts. It follows Push Strategy and act as an online

retailer and third-party.

- Sells goods directly- A percentage of products are offered to buyers through Amazon's online storefront.

Most consumers visit the company's site assuming its products are less expensive and readily available for purchase and shipping.

- Provides a platform for other retailers to sell products to buyers- Products sold through Amazon's partner retailers are often less common items or those with a higher purchase price, allowing Amazon to avoid holding slow-moving inventory that could dilute profit.

- Subscription-based business model through Amazon Prime service- Under a Prime account, customers pay an annual fee to secure free two-day or same-day shipping on eligible items and have access to streaming media, such as digital music or movies.

Alibaba's Business Model:

- Just as Amazon is known to most American consumers as an e-commerce titan, China's e-commerce market is dominated by Alibaba. Though the company operates through a unique combination of business models, Alibaba's core business resembles that of eBay.

- The middleman- Alibaba acts as a middleman between buyers and sellers online and facilitates the sale of goods between the two parties through its extensive network of websites.

- The largest site, Taobao, operates as a fee-free marketplace where neither sellers nor buyers are

assessed a fee for completing transactions. Taobao is for small companies and doesn’t collect a

fee per transaction like eBay or Amazon.

- While the majority of sellers utilizing the Taobao website are smaller merchants, Alibaba also

has a dedicated space for larger retailers. Tmall is for large brands like Nike or Ray-Ban. The

entry fee is required and a per transaction fee is collected.

- To combat customer concerns over the security and validity of transactions completed online, Alibaba created Alipay. As a secure payment system, Alipay protects buyers in the event sellers are unable or refuse to deliver goods sold.

CIBUS AT A GLANCE:

It is a food focused community which will be incentivized (with CIBUS tokens) to create a PULL MODEL (where as Amazon business model is a PULL model) to encourage Food producers or sellers to share all its product traceability related information on blockchain.

The CIBUS network is a blockchain-based ecosystem on food and health supplements to ensure the origin, quality and fulfilment to transparency. Its farm to fork traceability systems help to minimize the production and distribution of unsafe or poor quality products, thereby minimize the potential for bad publicity, liability, and costly product recalls.

The genesis of CIBUS platform is to bring food and dietary supplements manufacturers, producers, sellers or traders under one functional, interactive, and mutually profitable platform based on blockchain technology and enabling a transparency via trustworthy data sitting on distributed ledger which can be freely accessed by all interested parties. Thus both the business owners and consumers can enjoy best possible transparency, authenticity, and reliability about the food products they are interested in.

Moreover, it is an e-commerce platform that empowers both B2C and B2B trade modality in food and dietary supplements related merchandise using CIBUS-Retail and CIBUS-Trade sub-platforms, respectively.

Unlike eBay’s Yard sale or consignment business advertising method (discussed above), CIBUS AD is a direct advertising and marketing platform facilitates direct marketing. CIBUS token will be the currency of trade across all the platforms. CIBUS escrow is a financial intermediary arrangement where CIBUS will hold and release payments to buyers and sellers involved in a given transaction. It helps in processing transactions more protected and secured way by keeping the payment in a secure escrow account. CIBUS will work as an intermediary between buyers and sellers and all transactions will be facilitated by CIBUS Token just like Alibaba. In near future, CIBUS may consider to open its own Logistics centre like Fulfilment by Amazon (FBA) model - to deliver products to its

customers from its central warehouse.

ROADMAP

1. Q4 of 2017 - Publication of White Paper, Website and promotion

2. Q1 of 2018 - Token Generation Event, Listing CIBUS Token in cryptocurrency exchanges

3. Q2 of 2018 - Alpha Release of CIBUS Trace

4. Q3 of 2018 - Alpha Release of CIBUS Trade, CIBUS Retail and CIBUS Social

5. Q4 of 2018 - Beta Version of CIBUS Trace

6. Q1 of 2019 - Beta Version of CIBUS Trade, CIBUS Retail and CIBUS Social

7. Q2 of 2019 - Alpha Version of CIBUS AD, CIBUS Escrow, CIBUS Logistics & CIBUS Affiliate

8. Q3 of 2019 - Full Release of CIBUS Trace, CIBUS Trade, CIBUS Retail and CIBUS Social

9. Q4 of 2019 - Beta Version of CIBUS AD, CIBUS Escrow, CIBUS Logistics & CIBUS Affiliate

10. Q1 of 2020 - Full release of Integrated CIBUS Ecosystem Platform

Food traceability is the realistic solution to control these food abuses, which can induce considerable transparency in food supply chain. Blockchain empowered food tractability platform helps in maintaining reliance, transparency, and cost-efficiency of food businesses for consumers, which is exactly the objective of Cibus Trace introduced by Cibus World.